If you are trying to build brand awareness and spread the word about your business, few tools are as powerful as promotional products. Giving away products that are printed with your company’s logo or contact information is an excellent way to connect with potential customers. Every time they use those products in the future, they will think of your company, helping to create a positive association with your brand.
While many companies opt for promotional pens and pencils, you may want to think about taking a slightly different approach and going with custom made bandanas. Getting bandanas printed with your company’s logo or with a relevant message is a great way to connect with consumers.
One of the best things about bandanas is that there are a ton of different ways that people can use them. It goes without saying that they can be worn as traditional headscarves, helping to hide a bad hair day or provide protection from the sun. A lot of times, bikers wear bandanas to help block air from getting in under the bottom edge of their helmet or to keep from getting too sweaty on a hot summer day.
Pet owners also love bandanas. Nothing is cuter than a dog wearing a bandana around its neck – particularly when it clearly shows your company’s logo. Imagine how great it would be for your business from a branding perspective if people shared photos of their adorable pets online wearing a bandana with your company’s information.
Another thing that makes bandanas so great is that they are extremely cost-effective. Unlike some other types of promotional items, you don’t need to spend a fortune to buy these products. Despite their low cost, they are substantial enough that people feel like they are really getting something of value when you give them away.
Because bandanas are unique, they are also more likely to make an impact on consumers. If you have ever gone to a tradeshow, you probably have been inundated with promotional items like pens and pencils. If a company were to give you a bandana instead, you naturally would be more likely to remember them, simply because they did something different than all of their competitors. Doesn’t it make sense to be the company that stands out rather than the company that does exactly what everyone else is doing?
If you are going to order custom made bandanas for your business, there are a few things to keep in mind. First, you should look for bandanas that come in your company colors. This is important from a branding standpoint.
Always order a sample before placing a large order. That way, you can make sure that the quality of the printing meets your standards. Most companies that print promotional items have a graphic designer on hand who can assist you with getting your desired image on the product.
All in all, bandanas make excellent promotional products since they are both eye-catching and functional. Opting for bandanas instead of traditional promotional items will really help your company stand out.